This allows shoppers to literally pick up what they want from the store’s shelves and then “Just Walk Out” – hence the name given to the technology. The items are then added to the customer’s virtual cart, and the virtual bill is subsequently forwarded.

The question that the pending store poses to the rest of the retail industry, however, is much more serious: Just how far behind are we? “Just Walk Out” TechnologyĪmazon has revealed that it uses a combination of machine learning, sensors and artificial intelligence to track items that customers pick up. If Amazon can successfully deliver a checkout-free experience in a convenience store, then it doesn’t take much to envision a future filled with Amazon outposts, all built upon the same checkout-free premise – book stores, entertainment stores, beauty stores, perhaps even drive-thru grocery locations.įor consumers, Amazon Go represents an exciting new hassle-free concept and level of convenience that until last week could not have even been dreamed of. Checkouts, card transactions, bagging – all are inconveniences set to be eradicated for Amazon Go shoppers.Ĭheckout-free shopping has strong, truly disruptive implications not only for food retailing, but each and every segment of retail. The premise is simple – customers scan the Amazon Go mobile app as they enter the store, pick off items from the shelves, and walk straight back out the door. With bookstores popping up around the country and a few small outlets at colleges here and there, the announcement of Amazon Go has nonetheless arrived as a surprise –nay, a shock – to the retail industry. Watch the video and prepare to be wowed: The Start of Things to Come for Amazon Bricks?Īmazon has been dipping its toe into the waters of brick-and-mortar for some time. However, whilst distracting itself with self-service checkouts and certain buy online pickup in store (BOPUS) initiatives to speed things up, it has taken an online retailer to come up with a solution that no-one else thought of – no checkout at all.Īmazon Go is Amazon’s new checkout-free convenience store, set to open a presently unmatched in store-based retail experience to the public in Seattle early 2017. The supermarket industry has been discussing and attempting a faster checkout experience for years.

Amazongo